Choose the comment trigger
Enter a word such as “price” or choose to respond to any qualifying comment.
Instagram automation
Turn an Instagram comment into the right DM.
Choose a keyword—or any comment—write the public reply and private message, and add a link button if you need one. SoftPost runs the workflow you approved and counts link clicks.
A short workflow you can understand at a glance.
No visual flow builder, maze of conditions or desktop-only setup.
Write the reply and DM
Set the public response, the private message and an optional link button.
Review and enable it
Nothing runs until you finish the setup and enable the automation yourself.
Useful when the same question appears again and again.
The automation handles the repeated first response while you keep control of the words, link and trigger.
Keyword comments
Reply when a commenter uses the word you configured for that automation.
Story replies
Use the same simple pattern for qualifying replies to an Instagram Story.
Click counts
See how many recorded clicks the link in your automation receives.
You decide what is automated.
SoftPost does not invent the trigger or message and does not enable the rule for you.
- You choose the connected Instagram account.
- You choose the keyword or any-comment trigger.
- You write the public reply and private message.
- You can review the run, send and click counts.
Instagram Auto-DM questions.
What is Instagram comment-to-DM automation?
It is a workflow that reacts to an Instagram comment, posts the public reply you configured and sends the private message you configured to the commenter.
Can a SoftPost automation include a link?
Yes. Add your link to the private message and include a button, then use the click count to see how often it is opened.
Can SoftPost respond to Instagram Story replies?
Yes. SoftPost supports automations for Instagram Story replies as well as comments.
Does the automation start without my approval?
No. You choose the trigger, write the public reply and private message, and enable the automation yourself.
Set the reply once. Stay in control.
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